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Dr Peter McCann Strain's avatar

That lookup table result really stopped me. If a demographic lookup table can match or beat all four models, synthetic personas may still be useful for coming up with hypotheses. I wouldn't let them replace watching real users.

Brad A. Myers's avatar

Thanks for the mention. If people are interested in my book, the url is www.ixtbook.com!

Sebastian Antony's avatar

Absolutely wonderful posts packed with useful information!!