An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft. However, the productivity gains were much lower than those seen in other studies of business professionals using AI.
We don't know the details for now. Microsoft is reportedly working on more detailed case studies, which will hopefully have this info, just like we got detailed info from the Boston Consulting Group (which I wrote about in a previous article https://jakobnielsenphd.substack.com/p/ai-elite-consultants-productivity ).
What specific tasks are these companies and employees using AI for?
We don't know the details for now. Microsoft is reportedly working on more detailed case studies, which will hopefully have this info, just like we got detailed info from the Boston Consulting Group (which I wrote about in a previous article https://jakobnielsenphd.substack.com/p/ai-elite-consultants-productivity ).