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I love this post, it exactly how I think regarding this topic. All this was what I was considered when creating my startup PrepxUs.com. instead of just creating another user research tools with a horrid usability, I focused on simplicity, unification of data, diversity of data, accuracy, transparency, and unbiases, before even considering to adding AI functionality.

So the symbiosis of Human AI interact can flourish.

I detail it in this LinkedIn post:

https://www.linkedin.com/posts/rilwan-owolabi-prepxus_userresearch-uxresearch-ux-activity-7151890631416508416-SBf2?utm_source=share&utm_medium=member_desktop

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A great take by one of the masters. But I'm more skeptical that others will see human observation at the center of UX in our AI-driven future. Yes, "user research without users is an impossibility." But many organizations are already quite comfortable making product decisions without user testing. I could easily see AI responses acting as proxy for user feedback in the not-to-distant future, if it's not already.

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