Feb 8·edited Feb 8Liked by Jakob Nielsen

Hey Jakob, great article, and I think your prediction is right!

I can imagine a future where my mum opens up amazon.com and based on some previously recorded data and past behaviour, the UI changes to accommodate her needs (bigger buttons and fonts, easier readability, and personalised video demos / product pages generated on the fly).

For example: Hey, this lamp would go really well with your bedroom, and the colour matches your wardrobe.

Quick question, in one of your previous article ("Why and How to Execute UX"), you highlighted the importance of user testing, what happens to it in the "Age of Individualisation" or maybe the better question: when does it happen?

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Hi Jakob,

Have you seen tl;drw's Make Real beta tool? Blog post with short videos: https://tldraw.substack.com/p/make-real-the-story-so-far

From a hand drawn concept with written instructions, it can create the UI, a fully working concept, and provide the code in seconds. Iteration becomes so quick it could provide the ability to iterate during usability testing sessions. With soon to be accepted prevalence of synthetic users, I predict it won't be long before working with assumptions is going to widely accepted.

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Design for the user. Design for the user. Design for the user. Thank you for laying it out so clearly.

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