Replication Crisis in Website Analytics: The Trouble with UX Stats
jakobnielsenphd.substack.com
Many analytics results are wrong. Methodology flaws can be fixed through careful analysis, but better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics and will make this method less used.
Replication Crisis in Website Analytics: The Trouble with UX Stats
Replication Crisis in Website Analytics: The…
Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Methodology flaws can be fixed through careful analysis, but better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics and will make this method less used.