User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were also much higher for AI users than for search users. As with previous research, AI use narrowed the skill gap between users at different education levels.
It’s grinding it’s way toward usability and feeling for a balance between the two paradigms--with queasy animation and shifting about, right on the same screen.
Regarding advertising and thwarting ingrained banner blindness:
Perhaps we’ll see more ads presented as injected utterances that arise smoothly within responses, like you.com, without breaking the mood or missing a beat. In fact, they will almost have to be that way because there’s already strong resistance to verbatim advertising string injection.
There’s nothing to stop a model developer from creating a model that itself steers people to specific advertisers and products. The entire impressions, reach, and click-through paradigm will likely have to evolve for this to work. Google seems like the company best positioned to be able to create such a model, and with the greatest incentive to do so.
Thanks for the data-backed article.
Readers might like to try Google’s experimental integration of generative AI with their traditional search.
https://support.google.com/websearch/answer/13551902
It’s grinding it’s way toward usability and feeling for a balance between the two paradigms--with queasy animation and shifting about, right on the same screen.
Regarding advertising and thwarting ingrained banner blindness:
Perhaps we’ll see more ads presented as injected utterances that arise smoothly within responses, like you.com, without breaking the mood or missing a beat. In fact, they will almost have to be that way because there’s already strong resistance to verbatim advertising string injection.
(Did you catch that ad for you.com?)
There’s nothing to stop a model developer from creating a model that itself steers people to specific advertisers and products. The entire impressions, reach, and click-through paradigm will likely have to evolve for this to work. Google seems like the company best positioned to be able to create such a model, and with the greatest incentive to do so.
Spot on!