Jakob Nielsen on UX

Jakob Nielsen on UX

Home
Notes
AI
Usability
Archive
About
AI Storytelling: Aesthetic and Minimalist Design (Usability Heuristic 8)
A storybook that metaphorically explains minimalist design through pictures and a story.
 • 
Jakob Nielsen
1
UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency …
Summary: Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI…
 • 
Jakob Nielsen
1

July 2025

Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users…
 • 
Jakob Nielsen
3
UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs…
Usability testing as theater | Too many applications | Less Is More | Illustrations vs.
 • 
Jakob Nielsen
1
Top 10 UI Annoyances
Users encounter usability annoyances daily in their computer use.
 • 
Jakob Nielsen
2
UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI …
ChatGPT Agent launched | New tech capabilities create the opportunity for people to do new things | Breadcrumbs: A lifeline for lost users | UX career…
 • 
Jakob Nielsen
UX Career Pivot for the AI Age: Told in Manga by 4 Different AI Models
4 AI models competed to use the Manga comic book format to tell the story of how to pivot your AI career for AI.
 • 
Jakob Nielsen
5
UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and…
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than…
 • 
Jakob Nielsen
1
How to Develop Agency: The Number-One Career Skill for the AI Age
Cultivate your ability to effect change actively rather than reacting passively.
 • 
Jakob Nielsen
2
UX Roundup: UX Unicorns | Captcha Must Die | Flow in UX | Dark Design | Avatar Animation
We’re getting herds of UX unicorns | Captcha Must Die | Supporting the state of flow for users | If it feels like dark design, it probably is | HeyGen’s…
 • 
Jakob Nielsen
3
GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers.
 • 
Jakob Nielsen
1

June 2025

© 2025 Jakob Nielsen
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture