Jakob Nielsen on UX

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Big Productivity Gains in Office Use of AI
The new Microsoft Copilot increases the productivity of office tasks by around 40%, with even higher gains seen for search tasks. These numbers are…
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Jakob Nielsen
Dark Design Patterns Catalog
New regulations from the Government of India prohibit the use of 12 common dark design patterns. These sneaky practices are unethical applications of…
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Jakob Nielsen
1
UX Roundup: Live Tomorrow | Irrelevant User Research | Good Taste or Numbers | Business Impact | Ideogram v. 0.2 | UX Angst
Summary: Jakob live on ADPlist tomorrow | Wasting user research on low-value questions | Frame UX work for higher business impact | AI impact on the…
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Jakob Nielsen
Being Taken Seriously as a Young UX Professional
Advising graduate students, Jakob Nielsen champions a blend of heuristic evaluation and usability testing and urges young UXers to avoid being the sole…
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Jakob Nielsen
November 2023
Usability Labs: Cool or Old School?
Richly illustrated historical overview of the transformation of usability labs from dedicated spaces to Zoom calls, raising questions about the future…
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Jakob Nielsen
UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Size Matters | Faster Horses | Solo UXer
Implications of the near-disaster at OpenAI | Improving productivity of UX work by using AI | Writing good headlines for UX research slides | Sometimes…
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Jakob Nielsen
3
Photos Improve Website Usability and Credibility
Summary: High-quality, detailed photographs convey information with authenticity, fostering trust in the content provided on a website. Investing in…
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Jakob Nielsen
1
UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation Criterion | 7 Uses of AI in UX
Summary: InVision offers 11 books about UX for free download | US Department of Defense AI deployment plan | How to design UX for the fact that users…
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Jakob Nielsen
User Experience in Two Infographics
Two short infographics define UX and summarize why and how to run UX projects. Show to your boss or colleagues who don’t understand UX. This ticket to…
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Jakob Nielsen
2
Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers, challenging traditional SEO strategies. Social will…
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Jakob Nielsen
UX Roundup: OpenAI & GitHub AI Announcements | Jakob’s Razor for UX Research | Midjourney Beta | AI Censorship | Anthropomorphizing AI …
Summary: UX hot take on OpenAI’s & GitHub’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test…
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Jakob Nielsen
2
Compare AI to Average Humans, Not the Best Human
To maximize the benefits to humanity, decisions to deploy AI solutions must be based on comparing AI with the average performance of unaided humans, not…
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Jakob Nielsen
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